We not only live in a time where there is a ravenous appetite for media, with audiences salivating over the ever-increasing choices on a menu.
We're also living in a time when audiences want their media faster. In a morning panel on the final day of Digital Hollywood, the discussion turned towards the speed with which these seemingly endless options get to the audiences. Issues with broadband and high-speed Internet connectivity remain at the center of a lot of these discussions.
Having the option to order from the menus of 40 different restaurants is a great thing, but if you can't get that food delivered hot and fresh to your door, what's the point? (Yes, that's an an overly simplified argument, but the concept is the same.)
Consider this: Throughout the conference, I met with companies who were eager to show me demos of their product online. With the vast number of vendors on site, you can just imagine how much traffic there was on the hotel's wi-fi connection. Too many signals competing for access ... and suddenly nobody has access and your extremely cool demo has gone cold.
Everyone is trying to figure out where the next great Internet video or music story is going to come from, but how they're going to watch that show or download that song depends so heavily on how easily the audience connects to it.
All video, all the time, is a great thing for people to look forward to -- just as long as you can get access to the network to actually see it.
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1 comment:
Keep up the good work.
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