Cadbury has come up with a new gorilla marketing campaign. The 90 second Dairy Milk video doesn’t feature chocolate once, not verbally or visually, until the very last second. Instead, the video is focused on a gorilla playing the drums and rocking out to Phil Collins. (Quite possibly the best drum fill recorded in the 1980's)
Reportedly, it cost the UK-based chocolate maker 6.2 million pounds to produce.
The question I have is -- is it a man in a gorilla suit? Is it a puppet? Animatronic?
Friday, September 07, 2007
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